“A very large part of what student and teachers do in the best colleges is sheer waste.” “When people aren’t having any fun, they seldom produce good work.” “People enjoy life most when they have the most work to do.” “The manufacturer who dedicates his advertising to building the most favourable image, the most sharply defined personality, is the one who will get the largest share of the market at the highest profit.” “Do all your campaigns execute an agreed positioning?” “I hate drinking in bars, and have to start eating the moment I sit down in restaurants. Ogilvy & Mather is the teaching hospital of the advertising world.” Ogilvy & Mather does two things: We look after clients, and we teach young advertising people. Great hospitals do two things: They look after patients, and they teach young doctors. Three years later he became the most famous copywriter in the world, and in due course built the tenth biggest agency in the world.” I doubt if any American agency will hire him. He professes to be interested in advertising as a career (at the age of 38!) and is ready to go to work for $5.000 a year. He knows nothing about marketing, and has never written copy. He has been a cook, a salesman, a diplomatist and a farmer. Here are my favorite quotes from the book: First collected by his devoted family and colleagues as a seventy-fifth birthday present, The Unpublished David Ogilvy collects a career’s worth of public and private communications-memos, letters, speeches, notes, and interviews-from the “ Father of Advertising” and founder of Ogilvy & Mather.
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